Unless you work for a web development company your decision on how or where to setup a web site just got a lot harder.  The core factors at the heart of the build or buy choices lie in what features are required to do business and range from the necessities to ultimate luxuries.  In my conversation with a non-profit organization their concerns rely in the realms of communication, social networking and branding.  In today’s Internet world some of the easiest and cheapest freebie web applications address all of these concerns.  Here’s a list of items discussed during that conversation that I will elaborate on in the upcoming weeks.

• MySpace, FaceBook and Yahoo Groups
• Updateable web site without programming and uploading
• Cost
• Technology that you know versus that which you don’t
• Email capabilities
• Use an out of the box solution or develop custom software
• Custom URL or use location shared via a parent organization

I look forward to doing a deep dive into each of the topics and meeting people who are interested in these topics.  Please, leave your insight in the comments of this web site.